I am personally highly insulted to be the target of merchandising but I know that is how the world works. But I'm more insulted when churches target me. If I go to a church-led small group session to learn the Bible, if I am given a curriculum from a movie I heatedly resent that.
Now I understand that the intentions of the Kendrick Brothers was to make Jesus-honoring movies that address certain important aspects of Christian life (honesty, faith, marriage, fatherhood, now prayer). And of course fatherhood, faith, prayer and marital commitment are terrific themes for any book, movie, or curriculum. I don't doubt their motives...but they make it harder for me to trust their motives when the lead writer for the movies resigns his pastorate to follow a new calling, abandoning his flock and failing to fulfill his ministry in order to produce more Hollywood-style movies that have more and more merchandising attached. (2 Timothy 4:5).
Worse, as ordained ministers formerly operating under the oversight of their home church, (but no longer) listen to how the brothers decide to move forward with the themes for each of their movies. It isn't from the Bible. God tells them.
We go through the better part of a year, saying, 'Lord what do you want us to focus on, what do you want the plot be?' It's usually near the end of that year. It could be eight months, ten months, or a full year… it's almost like he downloads something to us. ... It wasn't something where we sat in a room and said 'What do you want to do?' We've never done that.
For the movie Fireproof, Kendrick says his team heard God give them a theme of marriage. For the movie Courageous, fatherhood. And so on. He speculates that upcoming themes may be military faith, motherhood, or teen issues, but says he won't really know until God downloads. [emphasis mine]
I have previously discussed this approach to decision making. At minimum it is mystical. At maximum it leads to monstrosities like Sarah Young's Jesus Calling and most things false teacher Beth Moore. Do pastors sit in a prayer closet for 10 months and ask the Lord what to preach on, and wait until He downloads a theme? Hardly. (Hopefully). But this "Ask the Lord and He will tell you" method is all too common today. Is it wrong to seek the Lord in all you do? No. Is it wrong to consult with one another and say, "Let's do a movie on the importance of prayer"? Of course not. Christians have been making decisions this way for millennia. It's called "making a decision." However, attributing the theme of your movie to God because He downloaded it to you or personally revealed it does not inspire my confidence, it diminishes it, because now I'm concerned with their discernment. This concern revolves around three fronts. One, the aforementioned Mystical-Method of Hearing From god. Second, their choice of casting. Third, the Kendrick Brothers associations and partnerships.
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